We have been working recently with a local design company CP Creative to redesign our logo and refresh our visual branding. We worked closely with Designer Craig Pearce to develop a new logo that reflects our main value as a social enterprise, namely to offer employment, volunteering and training opportunities to people with disabilities or at a disadvantage.
At ELITE people are central to our business of paper recycling and information management. To reflect this, Craig created many visuals for us to consider.
We decided on a green and blue colour theme with a dynamic curve and leaf feature, to reflect the process and theme of recycling and reuse, with our people at our heart.
OUR NEW LOGO
Craig Pearce of CP Creative said “It has been great to work with a local social enterprise with ambitious plans to expand its business, whilst also supporting people in the local community. We have enjoyed working closely with Adam, and have continued to also developed a new web presence for ELITE. It has been particularly nice to see the buy-in from staff of the new logo and visual branding. We wish ELITE every success with their future development plans.”
Adam Downey, Sales & Marketing Coordinator
“We have developed a really productive and close working relationship with CP Creative. Craig listened to the brief for both the logo and visual branding and the website, and came to us with lots of original ideas and designs. Our new visual branding comes at an exciting time when we are gaining new clients and have ambitious plans for further growth and expansion of the business.”
To celebrate our final logo we held a launch event at our premises based in Merthyr Tydfil recently. We had an amazing time launching our logo to all our staff at ELITE!
Take a look at our short video of how the day went.
ELITE Paper Solutions